Hotmail Member Letter

Role: Associate Creative Director, Writer
Project Type: Email, CRM
Team: Matt Wells (Designer), Yury Lizunov (Designer), Casey Lynn (Designer)

Hotmail may be the dinosaur of email service providers, but it's still used by millions of people worldwide and is an important part of Microsoft's consumer retention efforts. At ZAAZ/POSSIBLE, I helped lead a multi-year CRM program aimed at delivering important news, tips, and product updates to subscribers’ inboxes via a monthly member letter.

Our team worked closely with our clients to develop and test multiple variants of the member letter each month that were delivered to different audience segments (power users, early adopters, casual users, etc.). We also created numerous one-off emails that were sent to users to commemorate their birthday, Hotmail anniversary, and more.