Microsoft pc accessories

Role: Associate Creative Director, UX Writer
Project Type: Website Redesign, Maintenance

Microsoft has developed its own line of PC accessories—mice, keyboards, headsets, game controllers, and more—for years. At ZAAZ/POSSIBLE, our team managed the Microsoft PC Accessories (formerly Microsoft Hardware) website over the course of several years, shepherding the product line through numerous design and messaging/branding updates.

Ongoing tasks included a complete website redesign and launch, campaigns for new product releases, adding new products and services to the site, writing product descriptions, designing new section layouts, optimizing the site based on user-behavior data, and ultimately pitching redesign options, such as those shown here, based on Microsoft's evolving brand guidelines.